Earlier this year, we were given the opportunity to work with champion riders Cam McCaul and Cam Zink to create a TV advertising spot together with Accomplice Media for Mitsubishi Motors. Cam x2 performed stunts in the rugged back country outside Virgin, Utah, and the results include a 30-second national television spot, Get There, and an online content series that includes a white-knuckle ride along and behind-the-scenes material.
Client: Mitsubishi Motors North America, Inc.
Title: Get There
Agency: 180LA. William Gelner, managing partner/CCO, Carl Corbitt and Anja Duering, creative directors; Joe Beutel, copywriter; Rob McQueen, art director; Natasha Wellesley, head of production; Dave Stephenson, senior producer; Nili Zakok, integrated producer; Suzy Sammons,account director; Tamara Brown and Alexandra Pickett, account managers; Loretta Zollicoffer,business affairs director.
Production: Accomplice Media. Eric Crosland, director; Jeff Snyder, executive producer.