RAM Trucks TV Commercial – High Octane

This production for Dodge RAM is definitely one of the cooler TV productions we have on our resume. In brutal and challenging winter conditions, we focused on telling the story of winter road crews, avalanche techs and the people and athletes who need access to the snow for adventure.

The commercial also features X Games Gold medalist Heath Frisby performing a show-stopping backflip on a snowmobile while vaulting over a snowplowing truck. And the highway worker is actually a real-life Canadian highway worker – conducting traffic in blizzard and high avalanche conditions. He’s worked as a sign man for 40 years and he actually drives a RAM truck—with a pair of coffee makers built into the dashboard.

Advertising Agency: The Richards Group, Dallas, USA
Creative Directors: Rob Baker, Jimmy Bonner
Production: Sherpas Cinema
Director: Eric Crosland
Directors of photography: Leo Hoorn, David Mossop, Stefan Van Borbely
Producer: Malcolm Sangster
Editorial: Sherpas Cinema
Editors: Eric Crosland, David Mossop, Jay Macmillan, Leo Hoorn
Music: Jacob Yoffee