Audi Projection of Greatness: The all-new Audi Q7

90-second film conceived by Zulu Alpha Kilo and Sherpas Cinema features groundbreaking projection mapping imagery shot and lit only by moonlight.

In Projection of Greatness, a new 90-second film for Audi, the Q7’s ascent of a snow covered mountain turns magical with the live action projection of its soul. Accomplice Media Director Dave Mossop of Sherpas Cinema created the spot for Audi Canada and agency Zulu Alpha Kilo. The stunning display was captured entirely in-camera, with no CGI manipulation in post.